The Kings Fortune LLC was created in 2007 by Renee King to facilitate her growing business of Vintage and Antique Pottery and Crystal. In 2012, The Kings Fortune obtained the trademarks to the Roseville Pottery brand to prevent foreign imports of replicas from being brought into the collector markets and passed off as vintage.

Over time, The Kings Fortune began producing pottery under the Roseville Pottery brand, bringing the legacy forward to a whole new generation of collectors. By 2024, the focus moved entirely to pottery production, and the Kings Fortune no longer buys or sells vintage or antique items.